Profiles not only matter when you are looking for a mate on Match.com but they are also very important in the printing process. Machine manufacturers will always have a decent imbedded profile that will come with the printer. These profiles have been set up for the particular substrate that the OEM has approved at the time the printer is produced and are designed to ensure the highest color gamut while maintaining optimum ink saturation levels. Since OEM’s do not make their own substrates, these profiles can become obsolete as they move on to a new approved source for supplies. Also with so many sources that offer products that meet or exceed the OEM standards the profiles actually may be a mismatch and may not achieve the desired results. Many sign shops step up and purchase an aftermarket rip from places like Onyx or Wasatch. The amount of color control they offer is extraordinary along with thousands of profiles for most of today’s suppliers of wide format ink jet media. Even with all of this control at hand, most printers chose to make sure that they are hitting the best possible color gamut by using supplied ICC (international color consortium) profiles from the manufacturer of the substrate. So whether you are printing a black and white architectural drawing or a fine art reproduction please feel free to contact one of the industry professionals at Paper Unlimited to assure that you are using the correct setting to achieve the perfect print every time.